Kiddie marketing

Benjamin received a 3-pack Kinder Surprise chocolate egg package at a birthday party the other day.

As far as I know, all children like those chocolate eggs.

I don’t have too many problems with this type of candy (not like Twizzlers or this type of ice cream). The ingredient list actually mentions cocoa butter, not like so many other types of “chocolate” which consist mainly of corn starch, modified corn starch, and artificial ingredients.

What has me a little freaked out however is not the consumable content, and not even the surprise toys inside, but rather, the marketing part of it.

This is what it says:

New Toys 2009

Collect All 80

Now think about this. The Kinder Surprise People want each child who consumes their product to collect all 80 toys.

80 toys. That means 80 eggs.

80 chocolate eggs.

Here’s the ingredient breakdown:

Each egg contains 220 calories, 10 mg of cholesterol, 45 mg os Sodium, and 19 g of Sugars (with an s which means, what, corn starch, modified palm oil? who knows), among other things.

That’s a lot of junk in one hollow chocolate egg.

Then there’s the toys inside. Sure, he likes opening it and feeling surprised about the surprise, but does he actually play with the toys? Maybe for all of 2 minutes. It’s all junk, if you ask me.

Which doesn’t mean I won’t allow him to eat candy, or play with junk, particularly not if it’s a gift. I’m just saying…

80 chocolate eggs with 80 junky trinket toys.

And Halloween is just around the corner…happy joy.